My CCR!!!

Hey blog! I am somewhat sad to announce that this post will be my last one :( This project has come to a bittersweet ending. I had a lot of fun though!!
Anyways, here is my CCR! Super fun fact- I accidentally spent $60 trying to export this video!!! The editing software I used told me I did not have enough storage to export, so I had to pay some money. In my frustration, I did not read the thin fine print and accidentally purchased a year's worth of membership instead of the one month, that was only $5. So basically this video cost me 60 bucks so hopefully it is good enough for you all.
Here is the link:
https://drive.google.com/open?id=16PfDM5nssqDzrwUBigTJyhd4DwJhE9td

Project Reflection

Hi blog !! I hope everyone is doing well. Today in my post, I will be doing some *~ self reflection ~* and analyzing myself and my choices.

Working on this project has been a rollercoaster. At the beginning, I struggled to come up with any solid ideas. I had ideas of some cool shots I felt I could take, but I couldn't think of a story to back it up. Once I joined Paola and Val's group, things picked up. We had a really fun idea that required filming on location and we developed a calendar to make meeting easier with each other's schedules. I personally let myself fall behind with this project and it's my biggest regret about the whole thing. I went through a lot of personal issues throughout the course of the development of the project, and while its normal to have a small setback, I let my issues take over. I ignored not only this project for a while, but also my other classes and other priorities. It made it hard to keep up with my group mates and the project itself. However, after a lot of help from my teacher, I was able to catch up. I wish that I hadn't let myself become so distracted, but it is just something I have to learn from at this point.

Developing our opening was an interesting process. When we had to change our story due to the Corona virus, we all felt kind of stuck. We ended up switching ideas a couple times before finally landing on Kali. It was not our original plan, but we're all still really happy with it and the work we put into it. Though I acted in it, that wasn't part of the plan either. I wanted to be behind the camera, directing more, but due to social distancing and having to film at home, I didn't really have another choice. I was able to get the shots I wanted, so I still had that say in things, but I just personally don't like acting. I do wish we had incorporated some more visually interesting shots too, looking back on it. With the time constraints and circumstances, we didn't take as many risks as I would have liked to. But this whole process really served as a learning experience for me because it really showed that things can go very wrong during the development of a project, but you have to keep going. Even with all the obstacles placed in front of you, you have to work around them, and put out something that you feel proud of.
Ultimately, the biggest thing I learned about this project was that I need to manage my time better. Even with other things going on in my life, I need to be able to compartmentalize and put time into school and other things too. I am happy with our final project, but I wish I hadn't isolated myself like that. Overall though, I really like our film opening, and it was a super fun project. :-)

My Film Opening!

Kali

Hi everyone! I'm so happy to finally share the movie opening for our film, 'Kali.' A lot of hard work was put into executing this between Paola, Val, and I. I hope you all enjoy it as much as we enjoyed making it! Thanks for being a part of this long journey :-)

We finally finished!!

Hello blog!! I am so relieved to say we have finished our film opening! We had to add a couple shots to our piece in these last couple days because we felt that there was something missing. Fortunately, having shot everything from home, getting these last shots in was not a problem whatsoever. They were also fairly simple shots that did not require too much work. We added the music I discussed in my previous post and it was the perfect finishing touch. It looks really cool and I couldn't have had better group members :-) Tomorrow I'm going to upload the film opening to my blog for you all to see. Also, I now have to shoot and edit my CCR. I finally picked an idea that I like and I'm going to run with it because if not I know I'll end up changing my mind another million times. I think the CCR will be fun to do as well, so I'm excited to work on that and share what it was like to work on this project. Though it was insanely stressful at times, especially due to the complications from the Corona virus, I had a lot of fun. It was cool to see all our hard work be put into one piece of work and see all the small details we thought about come to life. I can't wait for you all to see it! Also happy Easter to those who celebrate and happy regular Sunday to those who don't!

Almost there !!

Hi everyone!! I feel so happy because we're almost done with this project! Though it wasn't our original idea, I'm very pleased with how it is turning our and I'm proud of the effort my group members and I put in to create this piece. As of now, we are finalizing the editing and finding the music. We had originally sent an email to Universal Music Group, but we no longer needed the rights for the song as we had changed our minds. So we decided to look for loyalty-free music online and see if anything matched our vision. After a lot of searching, we were able to find Revelations by Tristan Barton. This song really went along with the vibe we were searching for, so we were super excited to have found it. We will be using this song for the dream portion of the scene, so we had to find something that had a dreamy feel to it and felt almost ethereal. This is pretty much the only thing we had left to do other than some small editing details. I can't wait to show you all the finished product in just a couple days!!

Some Updates !

Hi everyone. So after filming came the process of actually going through footage. I'm overall pretty happy with how everything turned out. I wish I could have used some more equipment to make it look more visually appealing and of a higher caliber, but I didn't have access to too much due to the virus. Also, in our original idea, I wasn't in the film, and for good reason; I am not an actress. Obviously we were never planning on hiring any professionals, but we were going to have people who were more comfortable in front of the camera. I think I did okay, but I hate seeing myself on screen. I think I cringe in every part that I am in.

As of now, I'm currently working on ideas for my CCR and figuring out how I can make it interesting. I have a couple ideas but I don't know if I will have time or the resources to execute it. I think I might have some random inanimate objects interview me if my other ideas don't work. Currently having a mental block though. It might be the fact that I have no concept of time anymore nor a sleep schedule due to being stuck in my house over three weeks. Who knows? Happy blogging!

FILMING !

Hi everybody !! Today was a great day. My group finally was able to film. Though we were unable to film together, both Val and I were able to get our separate footage. I don't know about her, but filming was quite interesting, at least for me.
My brother was the camera man for the majority of my footage, which was nice considering he's a film major. While I directed all the shots, it was super helpful to have some collaboration and advice from someone who's studied this more in depth than I have. We were planning on shooting with my Nikon camera, but since Val was unable to get a camera too, I ended up using my iPhone XR camera to shoot, which is still good quality.
Shooting outside at night was kind of hard with this and didn't have as nice of a visual effect as I could have hoped, but its okay. It was also a little hard considering I was shooting a scene with my dog, who decided not to take it seriously and just lay on the floor instead of acting. It was kind of rude of her but I have decided to forgive her because not everyone is born with natural talent and she is also a dog.

My parents were fortunately very willing to do whatever I asked, however it seems I overestimated my dad's acting abilities. Getting him to say a couple a lines proved to be a challenge due to his accent, but after about one million takes, it sounded good. Also I found out my mom can cry on demand? It could have been useful except for the fact that she refused to cry on camera, so I don't really know why she even showed me that trick, it's cruel. I literally begged her to but she was being super stubborn so currently a little mad at her but it's okay.

The scene shot in my bedroom was super frustrating, I won't lie. When the camera is only on me, I can't help but laugh. Also we wanted to do a trick with lights flickering, but the lights in my room don't flicker fast enough so it just looked really dumb. I also hit my head like twice while trying to fall back on my bed so I might have a concussion but I will keep you all posted.

I don't want to share any stills of the footage so you are all surprised later. ;-) Now all we have left to do is to edit, tweak some things and work on our blogs and CCR. I feel much more relieved now. Stay safe !

A STAR-STUDDED CAST!!

Hi everyone ! So dealing with this whole filming issue has been kind of a mess, but we've worked a lot out. Due to the virus and social distancing, we have to film separately. But coming from a family that studied film and media, my parents had no problem stepping up and offering their help with this. A portion of the film will be filmed in my neighborhood/house, and a portion will be filmed in Val's neighborhood. While it isn't ideal to film separately, we have no other choice and are going to work together to make it as seamless and cohesive as possible. We've figured out our actors:

KALI Starring:

Valerie Tiralongo as Kali

Julieta Argiro (I'm an insanely talented actress, which you don't have to even take my word for. Just ask any of my classmates what they thought of my inspiring performance as a ultra-feminist murderer in a previous project) as Aria Costales

Nacho Argiro as Lorenzo Costales

Macarena Leon as Guilia Costales

Representation !

Hi blog ! Hope everyone is doing well. Today I'm going to discuss representation in our film opening. While a lot of this won't really be portrayed in the 2 minutes we present, my group and I still thought it was important that we thought these things out to create a better opening.

The family in our film, the Costales, are Hispanic-Italian. While the film industry works to represent this group more every day, they are still a minority and vastly underrepresented. Because we are working with the subject of money laundering and framing, we wanted to represent this group because they are typically presented in film in that type of manner. However, in our film, they are innocent. Aria's father is Venezuelan and her mother is Italian. They both speak Spanish and keep both their Hispanic and Italian heritage present in the family. The family is wealthy and successful, but we wanted to make Aria's mother a powerful businesswoman, not just a rich lady who earns all her money from her husband. We wanted her to have a real Cher moment.

We are also representing Hindu culture through the goddess in our film, Kali. Known as the Divine Mother, she is a mother figure to our main character Aria. She is also recognized as the destroyer of all evil things, and a divine protector, so her character in our film works to save Aria from the dangers her family will face.

New Characters!!

Hey everybody ! So with out new film, we needed to come up with new characters so that we could make sure to have them established as well as possible to the audience within the first two minutes during our opening. Here they are:

Aria Costales:

• Main character
• Only child
• Shy, reserved, keeps to herself
• Will do anything to save her family

Kali:

• Goddess
• Purpose in the story is to help Aria
• Those devoted to her see her as a mother figure
• Guides Aria like a mother ^

Lorenzo Costales:

• Aria's dad
• Businessman
• Travels a lot for work
• Though he is absent a lot, he cares a lot for his family

Giulia Costales:

• Aria's mom
• Businesswoman
• Cares for her family but is always working

Changes!

Hello to my all fans. Happy quarantining! So we have some big changes coming to our story!! An entirely new plot!! How exciting and mentally exhausting to keep up with!!

So, here's some of the concepts involved in our new movie opening:

• A goddess who only appears whenever our main female character gets sleep paralysis
• A girl who's family is in deep danger

The goddess represents a mother figure in our film. She is going to help our main character and guide her throughout the story, mainly through the conflict her family will be facing. We want the goddess to only appear to our main character during sleep paralysis episodes. This new concept is much easier as it can all be filmed at home. We still need to figure out who will be playing who, as none of my group members can leave their houses (PRACTICE SOCIAL DISTANCING PLEASE!!) But for now this is a lot of new information, so we have to develop our characters, a clear view of what we will include in the story, script, etc. It'll be okay though, I'm actually really excited about this! 

PROGRESS!!!!!

Hi everyone!! I hope everyone is practicing social distancing and having a blast in isolation!! Personally I might be going a little insane but it's okay. So my group and I have decided that we want to stay in the same action-ish genre and try to keep the main character as our age. I also know what demographic our film opening will be catered towards. Originally, our film  target audience was young female adults aged 15-21. The new film will have similar characteristics:


- Action genre
- Main characters are 18-21 years old in the narrative world
- Real ages of actors were 16-17 years old
- Two main characters are female

We want to keep similar themes of money laundering or something along the lines of that, so hopefully we can figure out a strong concept to make it work with all the obstacles we are facing. But I'm staying optimistic!! 

Corona, I hate you.

Hey Blog! So i'm kind of losing my mind again but it's okay. I had to change my project for the second time but now we're good! Due to this whole pandemic, my group was unable to meet up to shoot together or go to our local Dunkin, so it was evident that we needed a new idea. Because of social distancing, I can't go to see anyone. Right now we're super stressed out because it's hard to figure out something where we can all put our footage together to make a seamless film. I don't think we can stick with having the whole complicated money laundering thing, especially since we can't have the same actors. This sucks a lot and I'm miserable. I know I sound like a big baby but I swear I will figure this out. This is going to be a beautiful opening. Just wait.

Some cool action movie openings !

Hey blog! It's Friday! My schedule has opened up a lot since practically everything but school has been getting cancelled due to the Corona virus. I'm scared that if things get worse my group won't be able to meet to film. But we're staying positive!
I did some extra research on action movie openings because while the fantasy ones I researched also can be action movies, I wanted to fine tune it more and get a better understanding.

The Dark Knight (2008)

https://www.youtube.com/watch?v=Yqvbv-SB4bg

This scene, while it starts with action immediately rather than towards the end like in our film, does a great job at enticing the audience and grabbing their attention. It lets the viewers know that this is going to be a fast paced, violent movie. The main purpose of this scene was to introduce the antagonist, the Joker, and allude to conflict with him. 

Dukirk (2017)

https://www.youtube.com/watch?v=c7DHbaY54YQ

This scene introduces you to the main character, Tommy. While it is not a dialogue-heavy film, you still follow him throughout the movie, so this scene is really important in setting that up. It also gives context; soldiers surrounded in World War 2. Like The Dark Knight, this opening keeps you interested and keeps you wanting more. 

Characters

Hi guys! So we developed our main characters for our film and it was a weird process. I never really had considered all the thought that goes into something as simple as picking our characters' names.  Especially because it has to match your characters' personality. Turns out, there are actually a lot of names to choose from. Who would've thought?

Our film will have three main characters:

• Cris(Female)
• main protagonist
• best friends with Aria
• 18 years old
• 90s aesthetic
• ambivert
• curly hair
• artistic
• Aria
• best friend
• outgoing
• girly
• quirky
• adventurous
• Cris(male)
• antagonist
• head of a drug ring
• stole laundered money 
• way older

The opening will be centered on female Cris and Aria until our protagonist gets mistaken for the other Cris. We wanted to make the girls very different from each other to kind of highlight the contrast between them, especially with Cris. We wanted her to seem innocent, so the audience knows she was in a sense 'framed,' while still keeping her an accurate 18 year old. 

Money Laundering at your local Dunkin :-)

Hi blog!! So my group has a general idea of what we want our film opening to be about. We have our main concept, but until we finalize the script and try out different things while filming, we don't have a lot set in stone. Our story is going to revolve around a teenage girl named Cris and her friend Aria. They'll be hanging out and see an ad for Dunkin Donuts. The ad will explain that it is free donut day! Since that is a super cool deal that I wish were on right now because this project has given me the most intense craving for donuts, the girls go to their local Dunkin. What they don't know is that this specific store location is a spot for money laundering. Aria and Cris are casually in the Dunkin when Cris gets mistaken for another Cris, a male drug dealer who stole laundered money from the site. We still have to work out the details, but the scene will end with Cris being taken to the back by the workers to work out this all this shady stuff.
We don't want to give too much away about who's behind everything in our opening, as its only the first couple minutes of our film. But these scenes will be enough to make our audience very confused and wondering why a teenage girl is being dragged against her will into the back of a Dunkin. I think our idea is pretty original so I'm excited to see how it works out.

I did more genre research??

Helloooo blog I hope you're all doing well! Since I switched over from working alone to my group, I also had to switch genres. Previously, I was focused on the fantasy genre, but our film will be an action piece. So I had to compile some research on this genre in order to familiarize myself with the conventions and all that good stuff.

Action

Genre Conventions

This genre is characterized by a couple distinctive traits. To begin with, action films have a clear protagonist and antagonist. While our hero may vary from a human with supernatural powers to a scrawny teen, the hero is typically the center of the film and is working towards beating the villain. This villain, however, doesn't have to be a person. There are four subgenres under action that deal with the struggle the hero must face:

1. Action-Adventure: Person vs. Nature
2. Action-Duel: Person vs. Person
3. Action-Epic: Person vs. Large organization
4. Action-Clock: Person vs. Time

Additionally, action films tend to have a ton of, you guessed it, action. They are normally fast-paced and keep the audience at their feet. The action involved can be huge explosions, a simple fist fight, a character fighting against a cruel jungle, and so much more. These films cost more because they are heavily location-based, due to the fact that urban areas are typically a hub for action and require a lot of special FX, props, technology, etc. 

The target audience for action films are males aged 16-25, but they can appeal to anyone depending on the specific piece. Some are more violent than others, and some are just purely adventure films. 

I made a huge mistake and i'm dying!!!

Hi blog, its been a while! The past couple weeks have personally been so overwhelming and stressful that I have entirely pushed this project to the side. 

This was a setback and definitely is not like something I'd do. With a project like this, time management is essential in creating a film opening, blog and CCR that I feel proud of. I'm totally drowning in makeup work for all my classes but starting from now on, I'm going to get it together and focus on creating the best project I can. I'm setting a schedule up for myself to create postings to catch up on what I've missed. Will I go insane trying to balance all this work and my mental health? Probably! But I'm going to turn in a super cool project so its worth it!  Please wish me luck so I don't implode.

SO busy.

Now that I am part of a very responsible and well organized group, we've created a schedule to work on this project. It is a little far-fetched, considering we all have conflicting schedules but we are going to try to make it to as many of our meetings as possible. Right now, we haven't figured out exactly when we are going to start shooting and such other specifics, but we know we want to meet for a little while almost every day. While this might not happen, setting it up to try to do that will make us meet at least multiple times a week, no matter what. Or at least two out of three of us. Paola compiled this calendar on Google Calendars so that we could each edit our availability as time goes on.

I play travel soccer so I have practices everyday, which is why we're meeting early. The good thing about this calendar is that when I find out about tournaments that I will have to be out of town for or at least unavailable to meet up to work, I can just put my availability here for Val and Paola to see.

I'm not lonely anymore!!

Honestly at the start of this project I felt so overwhelmed. I chose to do this project alone at the beginning of the year, but I didn't realize how terrible I am with time management. Luckily, today we were given the option to switch into a group, so I'm now working with my classmates Val and Paola. We're thinking about doing an action film. I feel better working with others because I feel less pressured and I can brainstorm better. There's a huge weight lifted off my chest now.

Some super cool fantasy openings!

The opening to a fantasy film has to be extremely engaging. The audience has to be introduced to the setting and narrative world in the opening, since the genre implies that there are elements in the film's narrative world that doesn't match with ours. These are a couple of films with openings that immediately grab the viewers' attention.

The Avengers

This movie opening does a great job of alluding to conflict. The beginning already shows the audience a glimpse of this magical resource that is clearly being coveted by many. Through the immediate showing of the Tesseract, the audience can assume that there will be a lot of focus on this, and that it will probably be fought over. It's pretty obvious, considering its a glowing blue box of sparkly gas. In the rest of the scene, the power of the Tesseract is enforced through all the security we see around it. This opening really shows the audience a glimpse of whats going to happen, and the state of emergency thrusts the audience into it very quickly.

Star Wars

The iconic yellow text crawl in this opening establishes the context of the film, as it does in every other one in the series. Because the audience is immersed in such a fantastical, different universe, it is important that we are told some information in order to get a general knowledge of what we are about to see. The ships flying through space dazzles the audience and we then see Darth Vader. Through his impactful entrance, we can already tell that not only is he the villain, but he has a lot of power. This scene sets the basis for not only the entire movie, but the rest of them as well.

Shrek

The storybook portion of the scene explains to the audience, again, the background of the film. We are told about the curse placed on the princess, which alludes to the conflict that will be addressed shortly after. Then, we meet Shrek. In going through his disgusting, solitary swamp and watching him in what we can assume is a regular day in the life, the audience very quickly gets a firm understanding of who this ogre is. 

Coco

This beautiful opening not only establishes the background, main character, and conflict, it also is a great portrayal of the culture of the film. Miguel explains his family history and the main conflict, which is his passion for music amidst his family's hatred for it. The use of storytelling through the hung decorations in the beginning make for a more interesting way of showing the past, and further enforce a 'story' theme to it. Then, as we see Miguel go throughout his neighborhood, we get a feel of  a typical Mexican community and its' people.

Fantasy Research

To be entirely honest, I have zero clue what I want to do for my movie opening. I have about a million ideas but none of them are concrete enough to further develop as of now. I haven't decided on a genre, but for now I researched fantasy. I really don't want this project to suck so I am going to continue researching other genres, but so far, I am leaning towards fantasy. I will update when I make up my mind.

Genre Conventions

The genre of fantasy is characterized by the imagination of things that are impossible. Therefore, unlike many other genres, the content one can create is limitless, as it is all up to one's imagination. Fantasy is often known for including elements such as magic, supernatural forces, mystical creatures spirits, and other elements that can't be found in our natural world.

Pirates Of the Carribean (2003) is a film centered around fantastic elements such as the undead and other magical spirits.

Genre Conventions- Production Techniques

The production of fantasy films relies heavily on the mise-en-scene more than anything. With proper execution, the set and decor, costume design, and makeup can help to create a whole world that the audience has never been exposed to, further submersing them into the film beyond just with an interest in plot. The film Alice in Wonderland impacts the audience mostly by exploring the world that is Wonderland, and creating beautiful creatures and natural elements that one could never imagine on their own. The movie is so successful in that the audience fell in love with Wonderland because it was so different than our narrative world.

Alice In Wonderland (2010)

In the Lord of the Rings, director Peter Jackson created what he calls 'bigatures,' miniature set pieces big enough to fill an entire set. The use of these helped instill the sense that there was really a whole world that the characters in the film were living in, and further develops what makes the movie so unique in itself.

Lord of the Rings series

Institutional Conventions

For the fantasy genre, marketing has to be especially engaging. Many fantasy films in today's age are live action versions of novels, such as the previously discussed Alice in Wonderland film. In this, the filmmakers and marketing team have to be able to capture the essence of the original piece while incorporating new and exciting elements to the film. This can be done through the trailers, which have to sell the entire film to the audience in about 3 minutes. Social media plays a big role especially in that a large part of the target audience is in the youth and young adults, who spend a lot of time on social media. Fantasy films also produce a vast amount of merchandise, especially clothing and toys. Most Disney fantasy films are able to milk the film with numerous toys to be sold, creating an even larger success for the movie.

Avengers: Infinity War

This movie is a great example of a fantasy film because it incorporates so many unnatural elements that make the film so appealing. Most importantly, the majority of the characters in the film are superheros with supernatural powers beyond a regular human's capacity, Additionally, there is the use of magic and spirits involved too. The film also features 6 different planets, each unique in their people and setting. The work to create such a vast universe is what gives the franchise such a large fandom, completely obsessed with all the different characters and places.

Coraline

The animated film also embodies a fantastical film because of its plot. The main character discovers a whole other world through a small door in which everyone has buttons sewn into their eyes and lives a seemingly happier, more colorful life. This film used mise-en-scene, particularly in the set design and the costume design to juxtapose the better world from their original narrative world. The film is a stop-motion film, and the effort that was put into creating such small details is what gave the film its personality and success.

More Fantasy Films

• Pan's Labryinth
• Enchanted
• The Wizard of Oz
• Aladdin
• Ghostbusters

https://siobhannmediastudies.weebly.com/blog/three-different-conventions-of-the-fantasy-film-genre
https://www.oxfordbibliographies.com/view/document/obo-9780199791286/obo-9780199791286-0192.xml#backToTop
https://www.ranker.com/list/sci-fi-fantasy-movies-sense-of-wonder-tricks/erin-mccann

Music Marketing Project

a.  The genre my group worked on for this project was electronic rock. This genre is characterized by loud, energetic music. The target audience is males and females ages 16-25. The music typically features lyrics relating to love, anger, or in today's constantly progressing music industry, expressing their sometimes controversial beliefs about society or government.

b.  With the target audience being young adults, marketing in electronic rock music is heavily focused on social media. For example, the band Twenty One Pilots has a Youtube account featuring all their songs, music videos, behind the scenes content, interviews, tour diaries and live performances. This gives fans a more personal experience, as they get to know the artist more beyond just through their music. It also gives them a feel for the live experience, which then pushes them to want to purchase tickets for live shows. Another electronic rock band Muse uses their website to heavily market themselves. Their concert tickets, merch, music and more can all be viewed on the website. This creates a hub that fans can easily access everything they need through. It creates convenience and leads to fans learning more even if they just visit the site for one thing. Muse also created Muso, their form of money that fans could get at live shows. Muso has codes on the back that when entered online in their site, revealed exclusive content that could only be seen through that specific code. This creates, again, a drive for fans to go see the band perform live and a memorable tactic that audiences might never have seen before.

c.  We chose to develop our artist to be very close to her fans. Being a part of that target audience, we knew that seeing artists get personal and honest with fans creates for a stronger connection and 'devotion' to them. We decided to make her younger to connect with the target audience better. Her brand is very relatable in the sense of the grungey, spacey aesthetic that the target audience tends to like. The beef between our artist and Third Eye also gives her a stronger look, as well as her straight-forwardness in terms of speaking actively about feminism and other social issues. We wanted to make her very outspoken to show her fans that she cared about issues and wasn't just a washed out artist.

d.  We created posts to promote the tour and EP. We posted these to Instagram and Twitter. These are instrumental to our artist's development because thats where the majority of their target audience receives their information. We also created merchandizing, such as phone cases and sweaters. 

 

e. Through the production of my music video, I learned that music videos are essential to keeping the artist's brand alive. We used it as a dramatic version to keep her pushing more about feminism. Though, it may have been misinterpreted and taken a little too literally by the audience, so maybe next time we have to take a more simple approach to give the female character power. I also learned that we have to create better marketing strategies that are more original in order for our artist to really stand out.