Music Marketing Project

a.  The genre my group worked on for this project was electronic rock. This genre is characterized by loud, energetic music. The target audience is males and females ages 16-25. The music typically features lyrics relating to love, anger, or in today's constantly progressing music industry, expressing their sometimes controversial beliefs about society or government.

b.  With the target audience being young adults, marketing in electronic rock music is heavily focused on social media. For example, the band Twenty One Pilots has a Youtube account featuring all their songs, music videos, behind the scenes content, interviews, tour diaries and live performances. This gives fans a more personal experience, as they get to know the artist more beyond just through their music. It also gives them a feel for the live experience, which then pushes them to want to purchase tickets for live shows. Another electronic rock band Muse uses their website to heavily market themselves. Their concert tickets, merch, music and more can all be viewed on the website. This creates a hub that fans can easily access everything they need through. It creates convenience and leads to fans learning more even if they just visit the site for one thing. Muse also created Muso, their form of money that fans could get at live shows. Muso has codes on the back that when entered online in their site, revealed exclusive content that could only be seen through that specific code. This creates, again, a drive for fans to go see the band perform live and a memorable tactic that audiences might never have seen before.

c.  We chose to develop our artist to be very close to her fans. Being a part of that target audience, we knew that seeing artists get personal and honest with fans creates for a stronger connection and 'devotion' to them. We decided to make her younger to connect with the target audience better. Her brand is very relatable in the sense of the grungey, spacey aesthetic that the target audience tends to like. The beef between our artist and Third Eye also gives her a stronger look, as well as her straight-forwardness in terms of speaking actively about feminism and other social issues. We wanted to make her very outspoken to show her fans that she cared about issues and wasn't just a washed out artist.

d.  We created posts to promote the tour and EP. We posted these to Instagram and Twitter. These are instrumental to our artist's development because thats where the majority of their target audience receives their information. We also created merchandizing, such as phone cases and sweaters. 

 

e. Through the production of my music video, I learned that music videos are essential to keeping the artist's brand alive. We used it as a dramatic version to keep her pushing more about feminism. Though, it may have been misinterpreted and taken a little too literally by the audience, so maybe next time we have to take a more simple approach to give the female character power. I also learned that we have to create better marketing strategies that are more original in order for our artist to really stand out.